One Way for a Company to Measure the Effectiveness of Its

question 132

Multiple Choice

One way for a company to measure the effectiveness of its publicity-based public relations efforts is to

• A) tabulate the equivalent in advertising dollars if the time and space were purchased.
• B) ask for return of reply cards.
• C) calculate market share increase.
• D) count the number of exposures in the media.
• E) conduct an environmental audit of media alternatives.

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Definitions:

Littoral Zone

The littoral zone is the area of a lake or ocean shore that is close to the shore, often characterized by shallow waters, where sunlight reaches the bottom allowing aquatic plants to grow.

Limnetic Zone

The open water area of a freshwater body, such as a lake, where sunlight penetrates deeply enough for photosynthesis to occur.

Decomposers

Organisms, such as bacteria and fungi, that break down dead organic material, recycling nutrients back into the ecosystem.

Lake Zone

A designated area within a lake, categorized by depth, distance from shore, or ecological characteristics, influencing the types of organisms and conditions present.