Creating a Favorable Impression and Developing Rapport with Prospective Customers

question 171

Multiple Choice

Creating a favorable impression and developing rapport with prospective customers is a critical part of the ____ step of personal selling.

• A)following up
• B)making the presentation
• C)approach
• D)prospecting
• E)preapproach

---

Definitions:

Social Security Taxes

Taxes paid by workers and employers to fund the Social Security program, which provides retirement, disability, and survivorship benefits.

Medicare Taxes

Taxes withheld from pay or paid on profits that contribute to the Medicare program, providing health insurance for individuals over 65.

Self-Employment Tax

A social security and Medicare tax primarily for individuals who work for themselves.

Tax Liability

The total amount of tax that an individual or entity is legally obligated to pay to a tax authority.