Although Maybelline Would Like to Use ____ as a Consumer

question 38

Multiple Choice

Although Maybelline would like to use ____ as a consumer sales promotion method, this method has extremely high labor costs that are more affordable for higher-end make-up companies such as Clinique and Estée Lauder.

• A)frequent-user incentives
• B)demonstrations
• C)coupons
• D)rebates
• E)consumer contests

---

Definitions:

Dependability

The quality of being reliable and trustworthy, often evaluated in the context of individuals' consistency in actions and behaviors.

Humor

The quality of being amusing or entertaining, often resulting from a perception of incongruity or a playful interpretation of a situation.

Gain-Loss Theory

A social psychological theory suggesting that an increase or decrease in the perceived value or approval from others influences attraction and emotional reactions.

Compliment Hypothesis

A proposition suggesting that positive feedback or flattery can enhance the effectiveness of a persuasive message.