When a Customer Is Considering the Purchase of a Product

question 87

Multiple Choice

When a customer is considering the purchase of a product in a less-familiar product category, that individual is likely to rely more heavily on

• A) internal reference prices.
• B) symbol prices.
• C) high value products.
• D) discounted reference prices.
• E) external reference prices.

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Definitions:

Structuralism

A theoretical paradigm in the humanities and social sciences that emphasizes the understanding of cultural and social phenomena in terms of the relationships and structures that shape them.

Oceanic Trench

Deep, elongated depressions in the ocean floor formed by the subduction of a tectonic plate under another.

Mid-Ocean Ridge

An underwater mountain range, formed by plate tectonics, that encircles the globe along the ocean floor.

Island Arc

A curved chain of volcanic islands located at a tectonic plate margin, above a subducting zone.