Westin Hotels, Inc

question 14

Multiple Choice

Westin Hotels, Inc. has an objective of achieving a 25 percent return from its overall sales. This is an example of a ____ pricing objective.

• A)market share
• B)cash flow
• C)return on investment
• D)profit
• E)status quo

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Definitions:

Visible-Minority

Refers to individuals in a demographic group distinguishable by physical characteristics from the demographic majority in a given society.

Salespeople

Individuals who sell goods and services, often working on behalf of a company or themselves, to engage customers and execute sales transactions.

Participatory Research

A collaborative research approach that actively involves stakeholders or community members in the research process.

Social Change

The alteration over time in society's structures, cultural norms, and values.