Reference Pricing Is

question 146

Multiple Choice

Reference pricing is

• A) listing the manufacturer's suggested retail price on the price tag along with the store's lower price.
• B) mentioning the price that other retailers charge for the same product on the display for the product.
• C) using a consumer's internal perceptions of what the appropriate price should be to help price a firm's products.
• D) pricing a product at a moderate level and positioning it next to a more expensive model or brand.
• E) using prices in advertising so that customers will have a point of reference when they come to the retail facility.

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