Scenario 21.1 Use the Following to Answer the Questions

question 49

Multiple Choice

Scenario 21.1
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores.The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores,and would be priced higher than other brands in the store,but a lower price line than the current Ray-Ban lines that are sold through more selective stores.In determining the price for this sunglass line,Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 21.1.Ray-Ban's plan of gathering information about the other brands sold in department stores,including their prices,would most likely be used in a ____ basis for pricing.

• A)Cost
• B)Competition
• C)Demand
• D)Customer
• E)Market

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Definitions:

Optimal Consumption

The consumption point at which a consumer achieves the highest possible satisfaction from available resources.

Loaves

Units of bread or any baked product that are shaped and sized for slicing, often made from a dough or batter.

Pounds

A unit of weight commonly used in the United States and Britain, equivalent to 0.453592 kilograms.

Indifference Curves

Graphical representations in microeconomics to show combinations of two goods that provide the consumer with the same level of satisfaction.