A Customer Segment Is Defined as a Group of Customers

question 28

Multiple Choice

A customer segment is defined as a group of customers who ________.

• A) place a similar value on product features
• B) are the first to purchase innovative products
• C) are found in the same geographical location
• D) have homogeneous demographic characteristics

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Definitions:

Thomas Jefferson

An American Founding Father, the principal author of the Declaration of Independence, and the third President of the United States, serving from 1801 to 1809.

John Jay

An American statesman, Patriot, diplomat, Founding Father, signatory of the Treaty of Paris, and first Chief Justice of the United States.

Constitutional Convention

A formal meeting called for the purpose of creating or revising a constitution.

Slavery

A system in which individuals are owned by others, deprived of personal freedom, and compelled to perform labor or services.