A(n)________ Is a Set of Structured Activities or Action Steps

question 14

Multiple Choice

A(n) ________ is a set of structured activities or action steps designed to improve an organization.

• A) focus group
• B) change agent
• C) intervention
• D) force field analysis

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Definitions:

Institutional Buyers

Organizations or entities such as schools, hospitals, and governments that purchase goods or services in large quantities, often at negotiated prices.

Reseller Firm

A business that purchases products from manufacturers, wholesalers, or distributors and then sells them to the public or to other businesses.

Organizational Buying

The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

Derived Demand

The demand for industrial products and services that is driven by, or derived from, the demand for consumer products and services.