Some Companies Monitor What Is Said About Them on Twitter

question 102

Multiple Choice

Some companies monitor what is said about them on Twitter as a way of monitoring their ___________ .

• A) brand equity
• B) financial performance
• C) advertising
• D) marketing efforts
• E) all of the above can be monitored using Twitter

---

Definitions:

Performance Metrics

Key indicators used to evaluate the success or efficiency of an activity or organization in achieving its objectives.

Strategic Objectives

Specific, measurable goals established by an organization to achieve its long-term aspirations and mission.

Performance Targets

Specific goals set for an individual or team to achieve within a set timeframe, used to gauge performance.

Strategic Initiatives

High-level plans or actions aimed at achieving important goals or objectives within an organization's overall strategy.