The Learning, Information Development, and Social Outcomes of IBM's Virtual

question 87

True/False

The learning, information development, and social outcomes of IBM's virtual conference were much greater than they would have been with less rich substitutes for face-to-face interactions such as web chats, teleconferences, and videoconferences.

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Definitions:

Sales Forecasts

Predictions of the amount of a product or service that will be sold within a certain period of time, using historical sales data and market analysis.

Pull Strategy

A marketing approach that aims to create demand for a product or service among consumers, encouraging them to request the product from retailers, who then order it from the supplier.

Speculation

The act of trading in an asset, or conducting a financial transaction, that has a significant risk of losing most or all of the initial outlay, in the expectation of a substantial gain.

Customization

The process of modifying a product or service to meet individual customers’ preferences or specific requirements.