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Three of the most important internal pressures for change are changes in the CEO or top management, natural life-cycle forces, and aspiration- evaluation discrepancies.
Federal Trade Commission
A U.S. government agency established to protect consumers and promote competition, enforcing antitrust and consumer protection laws.
Corrective Advertising
Advertising campaigns undertaken by a company to correct previous misleading or false advertisements, often as required by legal proceedings or regulatory bodies.
Multiple Product Orders
The process of ordering more than one type of product at the same time, often to consolidate purchases and save on shipping or to take advantage of bulk pricing.
Written Warranty
A legally binding promise made by a seller to a buyer that a product will meet certain quality and reliability standards.
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