Usually Provides the Starting-Point of Data Collection When Conducting Marketing

question 1

Multiple Choice

usually provides the starting-point of data collection when conducting marketing research.This category of information offers the distinct advantages low cost and quick availability.

• A)internal market information
• B)external market information
• C)secondary data
• D)none of the above

---

Definitions:

Groupthink

A psychological phenomenon where the desire for harmony or conformity within a group leads to an irrational or dysfunctional decision-making outcome.

Harmony

A state of agreement, peacefulness, or concord between individuals or groups; also refers to a pleasing combination of musical notes.

Cognitive Dissonance

A psychological state that occurs when an individual holds two or more contradictory beliefs, ideas, or values at the same time, often leading to discomfort and a drive to reduce the inconsistency.

Social Pressure

The influence that is exerted by society or a social group on an individual, encouraging conformity to social norms or expectations.