Why Do Most Messages About Global Warming Fail to Persuade

question 219

Multiple Choice

Why do most messages about global warming fail to persuade people to conserve energy?

• A)Persuasive messages based on fear are almost always ineffective.
• B)The messages fail to suggest possible ways to conserve energy.
• C)​Most people don't understand the meaning of the term energy.
• D)​People doubt that their actions will make a difference.

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Definitions:

Mass Production

is the manufacturing of large quantities of standardized products, often utilizing assembly lines or automated technology, to achieve economies of scale.

Mass Consumption

The large-scale purchasing and use of goods and services by the population.

Fordist Period

An industrial production model based on mass production and standardized products, named after Henry Ford, characterized by large-scale factory production and high wages.

Advertising

A promotional tool used to communicate and persuade potential customers about products, services, or ideas through various media channels, aiming to influence consumer behavior.