Examlex
Which of the following benefits of diversification explains the idea that a firm with many business lines can reduce swings in value because it receives only a small percentage of its revenue from any one of those business lines?
Other Channel Members
Refers to the different participants in a distribution channel, including wholesalers, retailers, and distributors, excluding the manufacturer and the end customer.
Horizontal Conflict
A dispute or disagreement that occurs between businesses operating at the same level in the distribution channel, such as two competing retailers.
Dual Distribution
A marketing strategy where a company uses two or more channels to reach its target market, often simultaneously selling through direct and indirect channels.
Distribution Coverage
Distribution coverage refers to the measure of how much of the target market has access to a company's products or services through its distribution channels.
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