Which of the Following Is a Source for Horizontal Differentiation

question 16

Multiple Choice

Which of the following is a source for horizontal differentiation?

• A)Price
• B)Quality
• C)Advertising
• D)Location
• E)Availability of substitutes

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Definitions:

Tone Light Shock

Represents a common experimental setup in classical conditioning studies where a tone and a light serve as conditioned stimuli, and a shock acts as an unconditioned stimulus.

Stimulus-Substitution Theory

A theory in classical conditioning that proposes the conditioned stimulus substitutes for the unconditioned stimulus, eliciting a similar response.

Pavlov

Russian physiologist known for his work in classical conditioning, particularly involving the salivary response of dogs.

Sometimes-Opponent-Process Theory

A theory suggesting that emotional and behavioral reactions adjust to opposite states from those initially induced by a stimulus over time.