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What Does Andrew Pettigrew Identify to Be the Key Issue

question 8

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What does Andrew Pettigrew identify to be the key issue that plagued Imperial Chemical Industries that stymied the organizational adaptation that was necessary to keep it successful in the 1970s?


Definitions:

Psychological

Pertaining to the mind or mental processes, especially in relation to behavior and feelings.

No-need Objection

A type of resistance from potential customers who believe that they do not require the product or service being offered.

Hidden Objection

A hidden objection is a reservation or concern held by a potential customer that is not openly expressed, often becoming a barrier to closing a sale.

True Objection

A genuine concern or question raised by a customer that needs to be addressed satisfactorily during a sales process.

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