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A competitive advantage is considered to be a sustained competitive advantage when
History Effects
Events that occur outside the experiment which may affect participants' responses within the experiment.
Measurement Period
The specific duration or time frame during which data is collected or observations are made in a study.
Manipulation
The process of deliberately altering variables in an experimental setting to observe the effects on dependent variables.
Second Measurement
The action or process of measuring something for the second time, often to track changes or progress.
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