A Competitive Advantage Is Considered to Be a Sustained Competitive

question 11

Multiple Choice

A competitive advantage is considered to be a sustained competitive advantage when

• A) the firm is able to spread the advantage to all of its business units.
• B) it is able to maintain above-average profitability for a number of years
• C) the advantage is very large.
• D) the advantage was gained at a low cost.
• E) the managers who developed the advantage are still employed at the firm.

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Definitions:

Courageous Person

An individual who displays bravery and willingness to face fear, pain, risk/danger, uncertainty, or intimidation.

Ayn Rand

A 20th-century Russian-American writer and philosopher best known for her philosophy of Objectivism and her novels "Atlas Shrugged" and "The Fountainhead."

Ethical Egoism

The thesis that people ought to act in their own self-interest.

Goldilocks Test

A metaphorical term used to describe a condition, situation, or decision that is 'just right', balancing all considerations optimally; derived from the Goldilocks and the Three Bears fairy tale.