If a Company Wishes to Achieve High Local Customization and It

question 24

Multiple Choice

If a company wishes to achieve high local customization and it can charge higher prices for this customization, a company should pursue a(n) __________ strategy.

• A) transnational
• B) global standardization
• C) international
• D) localization
• E) simple

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Definitions:

Authority Figure

An individual who holds power or influence over others in a particular context, often due to position, knowledge, or expertise.

Group Norms

Shared guidelines or rules that a group follows, which dictate expected behaviors and attitudes of its members.

Deception

The act of misleading or misguiding someone by concealing or distorting the truth.

Peripheral-Route Processing

Type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.