Examlex
In the multi-divisional structure day-to-day operations are the responsibility of corporate headquarters.
Beachhead Market
An initial target market a company focuses on penetrating with its product or service as a strategy for establishing a strong presence.
Early Majority
A category of individuals in the diffusion of innovations theory who adopt new technology or ideas after the innovators and early adopters.
Innovators
People or companies that introduce new ideas, products, or methods, often driving change and progress in their industry.
Customer Base
The group of customers who repeatedly purchase the goods or services of a business, creating a foundation for continuous revenue.
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