Which of the Following Is Not One of the Elements

question 26

Multiple Choice

Which of the following is not one of the elements of the promotion mix?

• A) advertising
• B) e-commerce
• C) sales promotion
• D) public relations

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Definitions:

Net Present Value

The contrast between the present value of money received and the present value of money spent over a duration.

Fixed Assets

Long-term tangible assets that are used in the operating activities of a business and are not expected to be consumed or converted into cash in the short term.

Equity Shares

Shares of stock that represent ownership in a company, entitling the shareholder to a portion of the corporation's profits and assets.

Rights Offering

A method by which a company raises additional capital by giving existing shareholders the right to purchase additional shares at a predetermined price, often at a discount to the market price.