Multiple Tables at Red Lobster Were Empty Yesterday Afternoon

question 53

Multiple Choice

Multiple tables at Red Lobster were empty yesterday afternoon. Which characteristic of services is most likely a concern for the restaurant chain?

• A) service intangibility
• B) service perishability
• C) customer participation
• D) product bundling and compatibility

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Definitions:

Uncertainty Reduction Theory

A communication theory that suggests individuals seek to reduce uncertainty about others through information gathering to predict behavior.

Motivated

Having the desire and willingness to achieve something, often driven by internal or external factors that inspire action.

Co-Workers

Individuals who work together in the same organization or on the same team, but not necessarily in the same role or position.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their social position.