The Purpose of a Focus Group Is to

question 1

Multiple Choice

The purpose of a focus group is to

• A) gain deep insights into why people hold the opinions they do.
• B) ensure the accuracy of a mass survey.
• C) eliminate sampling error.
• D) provide a less expensive and less labor-intensive way to conduct a mass survey.

Know the risks associated with using IM for business communication.

Understand the importance of communication style and format in business emails and blogs.

Identify the anatomical structures involved in the sense of taste.

Comprehend the categories and perception mechanism of different tastes.

---

Definitions:

Confidence Interval

A statistical range, derived from sample data, that is likely to contain the true population parameter with a specified level of confidence.

Sample Size

The number of observations or data points collected in a sample.

Variable

An element, feature, or factor that is liable to vary or change.

Confidence Interval

A gamut of values, arising from sample statistic evaluation, with a high likelihood of encompassing the value of a mysterious population parameter.