A Store Manager for Kroger Noticed That Several of His

question 7

Multiple Choice

A store manager for Kroger noticed that several of his regular customers have stopped coming to his store.He also noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile from Kroger a few months ago.The fundamental source of this marketing problem might best be described as

• A)a planned change in the marketing environment.
• B)serendipity.
• C)an unplanned change in the marketing environment.
• D)a planned change that occurred at the Kroger store.
• E)None of these are correct.

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Definitions:

Outcome Expectations

The beliefs that carrying out a specific behavior will lead to valued outcomes.

Operant Conditioning

An educational method where the intensity of an action is altered through rewards or penalties.

Positive Punishment

A method of behavior modification that involves the addition of an aversive stimulus in order to decrease a certain behavior.

Negative Punishment

A behavior modification technique where something desirable is removed following an undesired behavior, with the intention of decreasing that behavior.