A Company Selling a Food Product Had Received a Number

question 3

Multiple Choice

A company selling a food product had received a number of complaints about its packaging.After researching the complaints,the company switched packaging,and sales increased significantly.In marketing research terms,this type of change is best understood as

• A)product change.
• B)packaging change.
• C)unplanned change.
• D)planned change.
• E)materials change.

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Definitions:

Economic Service

A service that provides economic benefit, including financial services, market analysis, and investment guidance.

Incorporated Cooperative

A cooperative entity that is legally incorporated, offering its members certain rights and protections under the law.

Profits

represents the financial gains obtained from business activities after subtracting all expenses.

Transactions

Agreements or exchanges between parties, often involving the sale, purchase, or trade of goods and services.