The Time to Stop Having Focus Groups Is When

question 33

Multiple Choice

The time to stop having focus groups is when

• A)the research budget has been exhausted.
• B)they show diminishing returns.
• C)you get definitive answers to your research problem.
• D)you've completed five focus groups.
• E)All of these are correct.

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Definitions:

Sample

A subset of a population used for statistical analysis, selected for the purpose of making generalizations about the total population.

Estimated

An approximation or educated guess based on available data, rather than an exact measurement.

Test Statistic

A calculation, derived from sample data, used to determine the presence of a statistically significant difference between groups in hypothesis testing.

One-Sample Test

A statistical procedure used to determine whether a sample comes from a population with a specific characteristic.