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Starbucks Creating Over 800 "Geofences" in the UK to Send

question 32

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Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using location-based services of mobile data.


Definitions:

Research Question

A clearly defined query that outlines the focus of a study or investigation.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Research Design

A structured plan or strategy outlining how research will be conducted, including methods for collecting and analyzing data, to address specific research questions or hypotheses.

ISO Certification

A seal of approval from the International Organization for Standardization that a company's management system meets one of the international ISO management standards.

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