Which Attitude Rating Scale Uses Pairs of Bipolar Words or Phrases

question 9

Multiple Choice

Which attitude rating scale uses pairs of bipolar words or phrases, and is particularly useful in corporate, brand and product-images studies?

• A) Itemized-ratings scale
• B) Semantic-differential scale
• C) Graphic-ratings scale
• D) Summated-ratings (Likert) scale
• E) Comparative-ratings scale

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Definitions:

Basis of Pregnancy

The foundation or reasons related to pregnancy, often in contexts such as rights, health care, or workplace accommodations.

Separate Measurement

The process of individually assessing various components or aspects of a system, entity, or performance.

Performance Standards

Criteria set to measure how well tasks and duties are executed, acting as a guideline for the expected level of performance.

Occupational Pro Forma

A document or statement projecting the future financial performance or expected outcomes of a particular job or occupation.