Which of the Following Is FALSE

question 5

Multiple Choice

Which of the following is FALSE?

• A) Effective segmentation demands that firms group their customers into relatively homogenous groups.
• B) A common segmentation base for firms takes into account the industry designation(s) of its customers.
• C) Firms selling consumer goods normally target individual customers.
• D) The main disadvantage of secondary data over primary data is that the data may not always ideally fit the needs of the user.
• E) Secondary data are typically much less expensive than primary data.

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Definitions:

Married Couples

Individuals joined by marriage, often studied in demographics and social sciences.

T-test

An analytical procedure designed to evaluate whether the mean values of two separate groups differ significantly.

Independent Means

Describes a statistical comparison between the means of two or more groups that are independent or not related to each other.

Independent Contractors

Individuals hired to perform specific tasks or services for a company under a contract agreement, but who are not considered employees of the company.