The Nielsen Television Ratings Are Computed from Data Gathered by Means

question 31

Multiple Choice

The Nielsen television ratings are computed from data gathered by means of

• A)people meters.
• B)telephone surveys of representative viewer sample.
• C)smartphone apps.
• D)gaming consoles that are attached to television sets.
• E)None of these are correct.

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Definitions:

Price Per Unit

The cost of a single unit of a product or service.

Government-Granted Exclusive Right

A privilege or authority granted by the government to an individual or organization, typically giving them the sole right to produce, use, or sell a particular good or service.

Willingness to Pay

The maximum amount that a consumer is prepared to spend on a good or service.

Profit

The financial gain achieved when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.