As It Stands Today,achieving a Complete,single-Source Data System Would

question 3

Multiple Choice

As it stands today,achieving a complete,single-source data system would

• A)require augmenting secondary data on things like media exposure and purchase behavior.
• B)combine the above with primary data on consumer knowledge,attitudes,motivations,information search,post-purchase reaction,etc.
• C)be cost prohibitive to collect,even if relevant data could be identified.
• D)All of these are correct.
• E)None of theseare correct.