Demographically Balanced Diary Panels Enable the Service Provider to

question 2

Multiple Choice

Demographically balanced diary panels enable the service provider to

• A)save on the cost of assembling the panel.
• B)use the same panel members for all U.S.markets.
• C)assume that all panel members have the same lifestyle.
• D)generalize panel purchasing data to the population as a whole.
• E)disregard the effects of different ethnic backgrounds on purchase data.

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Definitions:

Friendly Skepticism

An attitude of openness to new ideas or claims but with a readiness to critically evaluate their validity or truth.

New Ideas

Fresh or innovative thoughts, concepts, or perceptions not previously thought of or recognized.

Critical Thinker

An individual who engages in analysis, evaluation, and synthesis of information to form reasoned judgments.

Systematically Evaluates

The methodical assessment or examination of systems, processes, or materials to draw conclusions.