What Type of Research Should a Manager Use When He/she

question 46

Multiple Choice

What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?

• A)Exploratory
• B)Causal
• C)Surveys
• D)Descriptive
• E)All of these are correct.

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Definitions:

Living Conditions

The circumstances or factors affecting the way in which people live, including their housing, health, and ability to meet basic needs.

Social Entrepreneurship

The practice of creating businesses with the primary goal of achieving social impact rather than maximizing profits alone.

Multiple Sources

Relying on or referring to more than one origin or point of information.

Government Contracts

Agreements entered into by government entities and private companies or individuals for the provision of goods, services, or execution of works.