Which of the Following Is a Potential Use of Test

question 37

Multiple Choice

Which of the following is a potential use of test marketing?

• A)To test the sales potential for a new Colgate toothpaste
• B)To test variations in the marketing mix for an existing P&G detergent
• C)To test the sales potential for a new offer by the local telephone company
• D)To test the impact of a price increase on the perception of the product
• E)All of these are correct.

---

Definitions:

Inducements

Monetary, nonmonetary, or even intangible incentives used by a firm to attract recruits.

International Hiring Policies

Guidelines and practices that govern the recruitment and employment of workers from different countries, considering legal, cultural, and logistical factors.

Local Citizens

Members or residents of a specific locality or community, often considered in discussions of local engagement, rights, and responsibilities.

Job Analysis Information

Data collected about a job, including tasks, responsibilities, skills, outcomes, and work environment, used to define a job's requirements.