Dell Corporation Sent Five Different Versions of Their Email to Customers

question 51

Multiple Choice

Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal click-through rates. Such experimentation done in a realistic environment would be called a

• A) field experiment.
• B) laboratory experiment.
• C) survey experiment.
• D) cross-sectional experiment.
• E) longitudinal experiment.

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Definitions:

Peasant

A farmer of low social status who owns or rents a small piece of land for cultivation, historically part of rural and agrarian societies.

Switzerland

A landlocked country in Central Europe known for its neutrality, diverse cultures, and high quality of life, as well as its mountains and lakes.

Cities

Cities are large, densely populated urban areas that serve as the centers of politics, culture, and economy within their regions.

Housing Shortage

A situation where the demand for residential properties significantly exceeds the supply available, often resulting in increased prices and homelessness.