The Following Statement Best Describes the Sample Used in Which

question 32

Multiple Choice

The following statement best describes the sample used in which type of descriptive design? "We will use a carefully selected sample, selection being based on household size, income level, and television viewing patterns. We must also______________be concerned with the stability of the sample elements, in order to ensure repeated availability for measurement."

• A) Advertising evaluation design
• B) Longitudinal design
• C) Viewership pattern design
• D) Latitudinal design
• E) Cross-sectional design

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Definitions:

Public Goods

Goods or services that are available for everyone to consume, irrespective of who pays for them, characterized by their non-excludability and non-rivalry.

Private Marketplace

A trading environment usually reserved for qualified participants, where transactions are not open to the public or general market participants.

Public Good

Goods or services that are available for all to consume, regardless of who pays for them, characterized by their non-excludability and non-rivalry in consumption.

National Defense

Public goods provided by the government to protect its citizens and territory from external threats.