Which of the Following Statements Is NOT True of Motives

question 28

Multiple Choice

Which of the following statements is NOT true of motives?

• A)Marketers have an interest in consumer motives because it is believed that motives are stable and thus offer a strong basis for predicting future behavior.
• B)A motive might be considered an inner state that produces goal-oriented behavior.
• C)For marketing purposes,motives and attitudes are essentially the same thing.
• D)Marketers believe that an understanding of the motives behind a behavior might allow them to better influence future behavior.
• E)All of these statements are true of motives.

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