The Main Advantage of the Use of Structured-Disguised Questionnaires in Marketing

question 19

Multiple Choice

The main advantage of the use of structured-disguised questionnaires in marketing research is

• A) measures of knowledge always reflect attitudes.
• B) ease of administration.
• C) they are easy to construct relative to structured-undisguised questionnaires.
• D) they are highly reliable.
• E) the data obtained is easy to analyze.

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Definitions:

Best Evidence Rule

A legal principle requiring the original document or primary evidence of a written agreement to be submitted to a court, rather than a copy.

Oral Testimony

A form of evidence provided verbally by a witness, often under oath, in a legal proceeding.

Terrace Garden

A garden style or method where plants, flowers, or crops are grown in stepped, raised beds or terraces, often used in hilly or slope areas to manage space effectively.

Written Agreement

A formal, documented contract that outlines the terms and conditions agreed upon by the parties involved.