The Main Advantage of the Use of Structured-Disguised Questionnaires in Marketing

question 19

Multiple Choice

The main advantage of the use of structured-disguised questionnaires in marketing research is

• A) measures of knowledge always reflect attitudes.
• B) ease of administration.
• C) they are easy to construct relative to structured-undisguised questionnaires.
• D) they are highly reliable.
• E) the data obtained is easy to analyze.

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Definitions:

Cash

This term refers to money in the form of currency that is used to conduct transactions, make purchases, or settle debts.

Journal Entries

Accounting records that document all the financial transactions of a business, showing the debits and credits for each transaction.

Perpetual Inventory System

An accounting method that records the sale or purchase of inventory immediately through the use of computerized point-of-sale systems and enterprise asset management software.

Exchange Rates

The value of one currency for the purpose of conversion to another, determining how much one currency is worth in terms of the other.