A Researcher Wishes to Compare the Differences in Consumer Feelings

question 29

Multiple Choice

A researcher wishes to compare the differences in consumer feelings about the perceived reliability of a set of products, so as to know the relative strength of feelings about each product's reliability. The lowest measurement scale the researcher could use to measure this is

• A) ratio.
• B) ordinal.
• C) interval.
• D) nominal.
• E) conscious.

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Definitions:

Open-Minded Discussion

A conversation or debate where participants are willing to consider and discuss a wide range of ideas and viewpoints.

Stress Outcomes

The results or consequences of experiencing stress, which may affect an individual's mental, physical, or emotional well-being.

Physiological Consequences

Refers to the physical effects or changes in the body resulting from certain actions, behaviors, or environmental exposures.

Psychological

Relating to the mental and emotional state of an individual or group, often focusing on behavior, cognitive functions, and emotions.