A Researcher Divides the Population of the Purchasers of Brand

question 10

Multiple Choice

A researcher divides the population of the purchasers of Brand X into heavy and light users. He then chooses a random sample independently from each group. This is an example of______________sampling.

• A) nonprobability
• B) random
• C) judgmental
• D) stratified
• E) quota

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Definitions:

Units Sold

The quantity of an item sold by a company in a specific period.

Hard Rationing

A situation where companies cannot obtain funds for investment, even if they are willing to pay higher interest rates, due to external factors.

Net Present Value

A calculation that determines the current value of a series of future cash flows, discounted back to their present value at a specific discount rate.

Funding Requests

Applications or appeals for financial support, typically made by businesses or organizations to potential investors or grant bodies.