Examlex
A snowball sample is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.
Automatic Processing
Cognitive processes that occur without conscious thought or effort, often enabling quick responses or decisions based on learned information.
Peripheral Cue
in the context of persuasion, refers to environmental or contextual factors that influence people's attitudes or responses, rather than the central quality of the message itself.
Year-To-Year Temperatures
Relates to the comparison of temperatures over consecutive years, often used in the study of climate change and global warming trends.
Central Processing
A cognitive processing route that involves careful and thoughtful consideration of persuasive message content.
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