Examlex
For an online survey or mail survey for which everyone in the sample frame is qualified to respond,which of the following inputs is NOT needed to calculate the response rate?
Product Offer
A proposal made by a seller to potential buyers, detailing the terms of sale and attributes of the product or service.
Associated Services
The nonphysical attributes of the product including product warranties, financing, product support, and after-sale service.
Product Lines
Groups of associated items, such as those that consumers use together or think of as part of a group of similar products.
Product Mix
The total range of products a company offers to its customers to buy.
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