Holly and Trent While Many Others Dreamed About Owning Their Own Business, Holly

question 103

Multiple Choice

Holly and Trent
While many others dreamed about owning their own business, Holly Gabrel decided to do something about it. Holly knew that being self-employed required long hours and hard work, but with the help of her husband, Trent, Holly was positive that the hours and the work would be rewarded. First, she and Trent developed a new concept in sunglasses that could be used by athletes better than the sunglasses now on the market. Holly and Trent obtained a patent on their invention, and began production and marketing.
-After fully developing their new business idea, Holly and Trent recognize the need to develop a business plan. Typical business plans will include all of the following except:

• A) a clear, compelling vision of the company.
• B) information about competitors.
• C) sources of start-up funds.
• D) an analysis of critical risks that may threaten success.
• E) a description of the company's contingency plans.

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Definitions:

Target Audience

The specific group for which something is designed or marketed, which may have particular needs, interests, or demographic characteristics.

Strategic Communications Plans

Comprehensive documents outlining an organization's planned communication actions to achieve specific goals, tailored to various stakeholders.

Situation Analysis

A detailed examination of the internal and external factors affecting an organization or project, used to inform strategic planning and decision-making.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.