Kit Kat Candy Bar Executives Make the Following Statement: "Our

question 73

Multiple Choice

Kit Kat candy bar executives make the following statement: "Our most likely estimate of Kit Kat's ad recall rate is 65%.In addition,we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of

• A)basic descriptive statistics.
• B)using statistical inference to estimate a population parameter based upon sample statistics.
• C)using statistical inference to estimate a statistic based upon a population parameter.
• D)hypothesis testing.
• E)None of these are correct.

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