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When performing frequency analysis
Penetration Pricing
Strategy that sets a low price as a major marketing tactic.
Market Recognition
The degree to which a company or product is known and acknowledged by potential customers and the wider market.
Breakeven Point
The moment when total costs and total revenues are exactly equal, meaning that a business or project is neither making a profit nor experiencing a loss.
Variable Costs
Costs that change in proportion to the level of goods or services produced.
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