Which Statistical Technique Should You Use to Answer the Question

question 35

Multiple Choice

Which statistical technique should you use to answer the question: "Is there a significant relation-ship between education level (a four-category ordinal variable) and whether or not consumers are aware that Firestone is a brand of tires?"

• A)Multiple regression analysis
• B)Pearson correlation coefficient
• C)Chi-square test
• D)Simple regression analysis
• E)None of these are correct.

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Definitions:

Naturalistic Observation

An observational method in which participants are viewed in their authentic surroundings without any meddling by the researcher.

Double-Blind Procedure

An experimental method in which neither the participants nor the experimenters know who is receiving a particular treatment, used to eliminate bias.

Replication

The process of duplicating or reproducing something, such as a scientific study, to verify its results.

Marriage Equality

the equal recognition and legal status of marriages regardless of the gender or sexual orientation of the partners involved.