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When it comes to discussing the limitations of the study,the writer should
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over its competitors due to their loyalty or preference for that brand.
Customer Complaints
Refers to the expressions of dissatisfaction by a customer to a responsible party regarding a product or service.
Brand Recognition
The ability of consumers to identify a brand by its attributes, such as logos, jingles, packaging, etc., which distinguishes it from competitor brands.
Order Cycle
The complete process or timeframe from the moment an order is placed until it is delivered, including order processing, manufacturing, and shipping stages.
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