The Cash Cow

question 94

Multiple Choice

The cash cow:

• A) generates tremendous profits in a rapidly growing industry.
• B) has a small market share in a rapidly growing industry.
• C) has a small market share in a slow-growth industry.
• D) has a large market share in a slow-growth industry.
• E) is generally a dead business that should be divested.

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Definitions:

Unilateral Contract

A contract in which one party makes a promise in exchange for an act by another party, who accepts the offer by performing the requested act.

Intellectual Property

A category of property that includes intangible creations of the human intellect, such as patents, copyrights, trademarks, and trade secrets.

Patent

A government-granted exclusive right to an inventor for a limited period, protecting their invention from unauthorized use, reproduction, or sale.

Breach of Contract

Failure to perform any term of a contract, written or oral, without a legitimate legal excuse.