Swift Stocks Faced with Rapidly Growing Business, Swift Stocks, Inc., a Global

question 54

Multiple Choice

Swift Stocks
Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an online stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share, but it faces a very high business growth rate. In the brokerage industry, the competition is fierce and all players are cutting their online commission rates.
-According to the BCG matrix, the SS.com subsidiary for Swift Stocks can be classified as a:

• A) cash cow.
• B) dog.
• C) star.
• D) question mark.
• E) weakness.

---

Definitions:

Product Classes

Categories or groups of products that serve similar purposes and are perceived by consumers as related or comparable.

Depth of Product Line

Refers to the variety of product options and choices available within a single product category, offering consumers different features, sizes, or other distinguishing characteristics.

Product Items

Specific versions of a product distinguished by size, color, or other attributes, making them unique offerings in a product line.

Full Service

A type of service or business that offers a comprehensive range of services or products to ensure customer satisfaction, often without the need for customers to seek additional providers.